EUNJI SEO

Last Updated :2024/04/03

Affiliations, Positions
Graduate School of Humanities and Social Sciences, Associate Professor
E-mail
eunjiseohiroshima-u.ac.jp

Basic Information

Major Professional Backgrounds

  • 2020/04/01, Hiroshima University, Graduate School of Humanities and Social Sciences, Associate Professor
  • 2017/04, 2018/06, SBI Graduate School, Associate Professor
  • 2018/07/01, 2020/03/31, Hiroshima University, Graduate School of Social Sciences, Associate Professor
  • 2012/04/01, 2017/03, Fukuyamaheisei University, Lecturer

Educational Backgrounds

  • Kobe University, Japan, 2009/04, 2012/03
  • Kobe University, Japan, 2007/04, 2009/03
  • Soongsil University, Korea, 2002/03, 2007/02

Academic Degrees

  • Kobe University Kobe University
  • Kobe University

Research Fields

  • Social sciences;Management;Commerce

Research Keywords

  • Marketing
  • Sales Management
  • International Marketing Stretegy of Japanese firms

Affiliated Academic Societies

  • Japan Society of Marketing and Distribution

Educational Activity

Course in Charge

  1. 2024, Undergraduate Education, Year, Seminar
  2. 2024, Undergraduate Education, First Semester, Marketing 1
  3. 2024, Undergraduate Education, Second Semester, Marketing 2
  4. 2024, Graduate Education (Master's Program) , 3Term, Science History for Humanities and Social Sciences(Japanese Class) Students enrolled before AY 2023
  5. 2024, Graduate Education (Master's Program) , 3Term, Science History for Humanities and Social Sciences(Japanese Class)Students enrolling in AY 2024 or later
  6. 2024, Graduate Education (Master's Program) , First Semester, Marketing
  7. 2024, Graduate Education (Master's Program) , Second Semester, International Marketing Strategy
  8. 2024, Graduate Education (Master's Program) , Academic Year, Seminar

Research Activities

Academic Papers

  1. ★, sales effect of a software product series'length in Japan, Management & Marketing, 18(3), 251-269, 2023
  2. Product strategy in international markets: Determinants and the consequences for Japanese firms, Proceedings of The 38th Euro-Asia Management Studies Association (EAMSA) Annual Conference, 1-20, 202210
  3. ★, An empirical study of the relationship between marketing standardization and performance of Japanese firms in international markets: the moderating role of product strategy, International Journal of Marketing & Distribution, 2(1), 15-24, 2018
  4. SOCO s impact on individual sales performance: The mediating role of cross-functional integration, Journal of Japanese Management, 1(1), 68-73, 2016
  5. ★, The impact of horizontal conflict on reducing vertical conflict in Japan s retail organizations, International Journal of Organizational Analysis, 25(2), 217-232, 2017
  6. The antecedents and consequences of effective brand positioning, Asia Marketing Journal, 17(3), 1-19, 2015
  7. Conflict and sales information transmission across functional boundary, Journal of International Business Research, 10(3), 115-128, 2011
  8. Integrating corporate branding management and marketing standardization across international markets of Japanese MNCs, Proceedings of the 2017 EAMSA conference, 1-17, 2017
  9. A cross-national study on export strategies and performance of Korean and Japanese firms, 1-18, 2016
  10. Customer orientation, consulting orientation, and individual performance in a Japanese industrial company: The moderating role of task conflict between salespeople and sales support people, 2015 Proceedings of Annual Conference on Global Economics, Business and Finance, 48-66, 2015
  11. The impact of selling orientation on sales performance: The moderating effect of integration with other functional members, 2014 Global Marketing Conference at Singapore Proceedings, 1-5, 2014
  12. Examining strategies and implications for conflict reduction: The role of responsibility, creativity and risk-taking behaviors in Japanese retail companies, Proceedings of the 11th SARD workshop, 277-294, 2013
  13. Cross-functional communication behavior in a Japanese industrial company: The moderating role of alternatives, KSMS 2012 Global Marketing Conference at Seoul Proceedings, 1-5, 2012
  14. The effects of corporate brand management and the knolwedge transfer of subsidiaries in Japanese MNCs, Proceedings of GI social science forum, 1-1, 2017
  15. Balancing between exploratory and exploitative innovations: Moderating effects of interaction with international customer and corporate brand management in Japanese firms, Proceedings of 2016 International Academic Business Conference San Francisco, 1-10, 2016
  16. International orientation and innovation capabilities of Japanese industrial firms, 35th Annual IMP Conference proceedings, 1-8, 2019
  17. IoT時代における企業のマーケティング戦略と消費者認識に関する一考察, 72-81, 2018

Invited Lecture, Oral Presentation, Poster Presentation

  1. Product strategy in international markets: Determinants and the consequences for Japanese firms, Bae Y, Jeong I and Seo Eunji, Bae Y, Jeong I and Seo Eunji, The 38th Euro-Asia Management Studies Association (EAMSA) Annual Conference, 2023/10, Without Invitation, English, The 38th Euro-Asia Management Studies Association (EAMSA) Annual Conference, Tokyo
  2. The challenges in SDGs adoption: Evidence from a Japanese cosmetic company, Aiko Takai and Eunji Seo, Aiko Takai, ICBEIT 2021 Guam, 2021/03/20, Without Invitation, English, ICBEIT, Guam
  3. International orientation and innovation capabilities of Japanese industrial firms, Eunji Seo, Jaewook Kim, Junfu Chen, Insik Jeong, 35th Annual IMP Conference, 2019/08/28, Without Invitation, English

External Funds

Acceptance Results of Competitive Funds

  1. Basic research C, 2023, 2027